Many people were unhappy with the name of Kim’s new business venture and saw the appropriation of the word kimono as an offense against Japanese culture.
Kim Kardashian will be launching her shapewear brand under a new name after being accused of cultural appropriation.
The reality TV star announced on Monday she would be making the change with an Instagram post referencing the controversy over her solutionwear brand, previously named Kimono.
Kim made headlines after filing to trademark “Kimono,” “Kimono Body,” “Kimono Intimates” and “Kimono World.” Although the majority of applications involved clothing (ex. shapewear, lingerie), other products made of leather, including handbags, dog harnesses and whips are also included under the trademarks awaiting review.
Many people were unhappy with the name of Kim’s new business venture and saw the appropriation of the word kimono as an offense against Japanese culture. A Japanese kimono can be a long robe with wide sleeves or worn as a jacket and is often tied together with a sash.
Read Kim’s full statement from Monday below:
Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.